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Influencer Marketing Will Become More VitalĪs ads become less visible, other forms of advertising will become more vital, including influencer marketing. Ashley Walters, Empower MediaMarketingģ. This would force the industry to start creating and enforcing standards on acceptable ad experiences. By Google controlling which ads are shown to users, it will create a less cluttered ad environment and block "bad ad" experiences (pop-ups, sliders and auto-play sound-on videos). using the Chrome browser, a built-in ad-blocker will impact the ad industry for the better. Advertisers Will Be Forced To Create Better Ad Experiences

And although Chrome is dominant amongst internet users, advertisers with audiences that primarily use other browsers won't see a significant change. The benefits to users and the company, whose YouTube and AdSense inventory will not be affected, should outweigh the negatives. Creating a set of advertising quality standards seems like a natural move for Google.